Japanese Tea. Refined Rituals.

Ceremonial Matcha • Houjicha

Inspired by Japanese tea culture and modern refinement

Yayoi Label brings carefully selected teas to those who appreciate craftsmanship, balance and beauty.

For Everyday Rituals

Shop collection

First Harvest

Carefully selected first harvest leaves

Japanese Sourced

Sourced from trusted tea farms in Japan.

Crafted experience

From cultivation to cup, crafted with care.

Premium Grade

High quality leaves for exceptional taste